Good Get Apparel adds new men’s pickleball shorts and Pink Fund tie-in

Good Get Apparel has launched two new men’s pickleball shorts colors, restocked its core lineup and unveiled a Breast Cancer Awareness Month partnership with Pink Fund. The Augusta-based brand will donate $5 from each Hot Shots pair sold in October to support breast cancer patients in active treatment.

Why it matters: - Good Get Apparel is pairing a product launch with a charity campaign, giving the brand a seasonal sales push and a cause-based hook. - The Pink Fund partnership directs October purchases toward breast cancer patients facing non-medical costs during treatment. - The restock gives buyers access to the full men’s shorts line heading into the fall and holiday season.

What happened: - Good Get Apparel launched two new men’s colorways, Hot Shots and Marooned. - The Augusta-based pickleball apparel brand also fully restocked its core men’s shorts collection. - From October 1 through October 31, 2026, Good Get will donate $5 from every pair of Hot Shots sold to Pink Fund, with no cap on the contribution. - Hot Shots and Marooned are available now at GoodGetApparel.com.

The details: - Hot Shots features a pink exterior and a comic-inspired liner. - Marooned uses a maroon outer shell with a patterned liner. - Both shorts use Good Get’s men’s lined short platform. - The platform includes lightweight stretch fabric, a built-in compression liner, a phone pocket, deep front pockets and a zippered rear pocket. - Pink Fund helps qualifying breast cancer patients in active treatment pay for housing, transportation, utilities and insurance. - Good Get Apparel describes itself as a pickleball brand focused on performance-driven shorts with personality.

Between the lines: - The launch leans into a niche sportswear formula: technical features first, with visuals that stand out on and off the court. - The October timing gives the company a natural way to connect a pink product to Breast Cancer Awareness Month without relying on a generic promotion. - The no-cap donation structure can make the campaign feel more credible and easier to understand for shoppers.

What’s next: - Good Get Apparel will continue selling Hot Shots throughout October while the Pink Fund donation window is active. - The restocked men’s shorts lineup should support sales through the fall and holiday shopping period. - The company is positioning the new colors and charity partnership as part of its broader court-to-clubhouse identity.

The bottom line: - Good Get Apparel is using a product drop, a full restock and a charity partnership to broaden its appeal while keeping the brand’s performance-plus-personality pitch front and center.