Smalls Sliders and Drew Brees launch charity souvenir cup

Smalls Sliders is selling a limited-edition 32-ounce souvenir cup starting Aug. 3 at participating locations, with part of the proceeds benefiting The Brees Dream Foundation. The promotion ties a fan collectible to a charity effort as Drew Brees prepares for his Hall of Fame induction this month.

Why it matters: - The promotion turns a menu add-on into a fundraising channel for The Brees Dream Foundation. - The cup gives Smalls Sliders customers a low-cost way to support cancer patients, children and families in need while getting a collectible item. - The partnership also deepens Smalls Sliders' long-running ties to Drew Brees, one of the brand's investors and franchisees.

What happened: - Smalls Sliders launched a limited-edition souvenir cup with Drew Brees beginning Aug. 3 at participating Smalls Sliders Cans. - Guests can upgrade any combo meal for $1.99 to receive the 32-ounce reusable cup. - Customers can also buy the cup отдельно for $3.99 while supplies last. - A portion of proceeds from each cup sold will benefit The Brees Dream Foundation. - The promotion features exclusive Drew Brees artwork on the cup.

The details: - The Brees Dream Foundation works to improve the lives of cancer patients and provide care, education and opportunities for children and families in need. - Drew Brees said he has been part of the Smalls Sliders journey since the first Can opened in 2019. - Brees said the partnership is intended to help communities that have supported him. - Brandon Landry, Smalls Sliders founder, said Brees has been an important partner since day one. - Landry said the campaign lets guests celebrate Brees while supporting the foundation's work. - Smalls Sliders serves fresh, cooked-to-order cheeseburger sliders, seasoned waffle fries and hand-spun milkshakes from its Smorange-colored shipping containers called Cans. - The brand says it has grown from its first location in 2019 to more than 375 Cans open or under development across 30 states. - Smalls Sliders says it is backed by 10 Point Capital and Drew Brees as investors. - Smalls Sliders says its website is More information. - The Brees Dream Foundation was founded in 2003 by Drew and Brittany Brees. - The foundation says it has invested millions of dollars in charitable causes across Louisiana and the country.

Between the lines: - The campaign gives Smalls Sliders a charitable angle as it continues expanding nationally. - Brees' upcoming Pro Football Hall of Fame induction in August adds visibility to the promotion. - The collaboration reinforces Brees' role as both a celebrity partner and a business investor in the brand.

What's next: - The cups will remain available while supplies last at participating Smalls Sliders locations. - The charity benefit will continue as long as the promotion remains on sale. - Brees is scheduled for induction into the Pro Football Hall of Fame this August.

The bottom line: - Smalls Sliders is using a limited-edition collectible to drive traffic, reward fans and funnel money to a charity tied to one of its best-known partners.